Leadership, Management, Entrepreneurship, Organizational Change, Structural Adjustment, Specialty Boutique 

Author Robert E. Quinn advises readers on how to attain the mindset required to make lasting structural changes in the organizations where they work. Sometimes, Quinn writes, organizations face a choice between deep change – the risky, painful reforms necessary to adapt to a new world – and slow death. He analyzes why executives, middle managers, and ordinary employees often consciously choose slow death, and argues that the solution for employees to make deep change within their organization is for them to first make deep change within themselves. Once employees have stepped back, reflected on what truly matters to them, and channeled their values into a vision for which they would be willing to risk their careers, they will have become effective, internally motivated leaders of change.